Local upcoming fashion designer Ally Rhemtullah has been invited by Music on the Catwalk Group to take part in the London Fashion Week scheduled for September 14-19. Rhemtullah yesterday told the ‘Daily News’ that he is the only designer who has been selected to represent not only Tanzania but East Africa as a whole.
“I am delighted because it is an honour to go and represent East Africa in one of the best fashion finale in the world,” he said. Excited Rhemtullah said he will showcase modern Khanga because it will be a way of promoting Tanzanian culture. He said apart from showcasing his latest design, he will use that opportunity to expose the potential Tanzania has in the fashion world.
“Many people do not know about Tanzania but I will use this chance to interact with best designers so that they can come and see what Tanzania can offer.” Rhemtullah said the secret to his success has been working with highly professional tailors and exploring what other designers have failed to venture. He is expected to leave for London on September 16.
It is the first time a Tanzanian is invited to showcase his latest designs in the London Fashion week, which allows fashion designers or "houses" to display their latest collections. London Fashion Week has been booming in recent seasons, with designers from across the globe taking part in the festivity. The fashion week normally takes place in four cities beginning with New York Fashion week, followed by London, Milan and Paris.
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